Bike ride in support of smoking cessation

June 1, 2013 Moscow, Bike Ride “Better Bike than Cigarettes” in support of healthy way of life and nationwide prohibition on smoking took place, as well as the World No Tobacco Day.

The event was organized by cycling community “RUSVELOS” with support of the RF cycling federation, sport and public organizations. Within the framework of the bike ride a Nicorette (nicotine replacement therapy drug, Johnson&Johnson) stand was open. Bike ride participants could take an immediate photo at the stand, test their lungs and consult an expert, and also they could leave some wish-notes to those who were planning to quit smoking. The bike ride route started at Poklonnaya Gora and finished after 2 hours at Gorky Park.

PR-Premier Agency specialists provided full range of activities for preparing and organizing the Nicorette stand activities.

Client: Johnson&Johnson