Press-conference “The Magic of View”

April 11, 2013 Press-conference “The Magic of View” on the problem of preserving eye health was held at Johnson&Johnson Vision Care Institute initiated by Johnson&Johnson Vision Care Company.

The problem of preserving eye health was discussed at the conference, as majority of people don’t treat their eye health properly and visit ophthalmologist extremely rare. An exhibition of unusual paintings with optical illusions was presented to the journalists. The journalists also enjoyed the impressive show of the illusionist and passed a vision test and consulted with the Vision Care Institute specialists.

Full range of activities for organizing the event and media-support was provided by PR-Premier agency specialists.

Client: Johnson&Johnson