Press lunch in the office of Beiersdorf company

On 8 and 9 June a presentation event for the press regarding the results of the European testing of hair spray was held in the office of Beiersdorf.

Beauty editors of the leading glossy magazines received the results of independent research, which reveal hairspray ULTRA STRONG from NIVEA to be the best in the category of strong fixation. Some tests from the study were demonstrated by top stylists on models. The event was finished with lunch party on the open veranda of the office of the company Beiersdorf.

Press lunch was attended by about 30 journalists. Overall organization and PR-support of the event was provided by specialists PR-Premier Marketing Communications Agency.

Client: Beiersdorf