Creation of a thematic corporate film on oncology in behalf of the Eli Lilly company

On January 2010 in behalf of the Eli Lilly company PR-Premier organized production of a corporate film on oncology.

In a dramatic way this film tells about the problem of oncologic diseases in Russia, about unsatisfactory statistics and the reasons that increase oncologic risks. The story based on creative vivid details is dedicated to a fictional lung cancer patient. The authors pay tribute to the cherished memory of Alexander Abdulov, Bulat Okudzhava, Rolan Bykov and other famous people who’ve fallen victims to this terrible sickness.

At the same time there already exist high-technology, innovative medications that improve quality of life and survival prognosis for such patients.

Client: Lilly