Test drive of a new BMW 3 series model

On November 22 on the request of BorisHof, an official dealer for BMW, on the territory of the School of driver’s mastership BMW in Khodynskoe pole, PR-Premier organized test drive of a new BMW 3 series model.

The event concept was built based on of key BMW car characteristics – dynamics, energy, intellect, which make the car irreplaceable in the life of a successful megapolis inhabitant.

The showroom was zoned and decorated in such a way in order to illustrate 3 main fields of the life of a successful megapolis inhabitant – work, leisure, family, and also to demonstrate how fast his environment changes. Large-sized pictures of famous architectural objects of Moscow representing different epochs created the sensation of movement across the time and space. The buffet was styled as a typical city coffee house. Break and capoeira dancers entertained the guests of the event. The invitees competed with each other playing Monopoly, and also they achieved ‘sports records’ playing gaming machines.

In order that test drive participants feel absolute self-confidence on the route and be able to estimate all characteristics and advantages of new BMW 3 series model, before going for a drive, all drivers undertook a 15-minute training in a specially equipped classroom. Technical presentation and educational video film about advantages of the new BVW 3 series car were shown to the guests on big screens accompanied with comments by a highly knowledgeable BorisHof specialist.

The competitive part of the event consisted of three stages during them many valuable gifts from the collection of original BMW accessories were raffled off among the visitors of the test drive.

Client: БорисХоф