Beeline. Performance begins!

On the request of the VimpelCom Group, PR-Premier developed a creative idea of the campaign for Beeline. The launch of the ‘Beeline. Performance begins!’ campaign was held in the 19th Open Russian Film Festival ‘Kinotaur 2008’ carried out in the resort city of Sochi.

In line with the ‘Beeline. Performance begins!’ concept, the agency developed and made the image movie initiated for translation on television and cinemas. As the stylistic platform the agency used a trend format - ‘real-time movie’.

For the ‘Film on the square’ project PR-Premier created genre clips containing brightest fragments of Russian films. The open platform ‘Film on the square’, where the most successful movies of 2007 were shown during the festival, was decorated in Beeline brand colours. The agency organized the MMS setting promotional action for festival guests, within which special ‘Beeline. Performance begins!’ brand popcorn was distributed among the visitors.

The giant banner ‘Beeline. Performance begins!’ was placed on Zhemchuzhina Hotel in Sochi facing the main square of the city, the layout thereof together with other promotional products (catalogue, accreditation cards and Kinotaur 2008 Film Festival programme) were created by designing team of PR-Premier.

This is not the first project PR-Premier MMCG realized under the auspices of the Kinotaur Film Festival. In 2003, the agency specialists organized a presentation of Varicam camera by Panasonic at the XIV Kinotaur Festival in Sochi.

Client: Beeline