Press briefing for Unilever

On February 4, 2008, PR-Premier conducted a press briefing for Unilever regarding the company’s acquisition of Inmarko, leader of the Russian ice cream market.

Unilever will put the Inmarko brand at the heart of its ice cream business in Russia to build on its successful strategy, powerful portfolio and great talent and know-how. Unilever’s decision to buy Inmarko is fully in line with its growth strategy in Russia which remains one of the priority countries for Unilever.

Nearly 20 leading Russian and international business publications including Vedomosti, Kommersant, RBC, Expert, Bloomberg, Reuters etc. attended the press briefing.

PR-Premier specialists were responsible for preparation and realization of the press briefing held in line with the agency’s support of the Unilever corporate brand.

Client: Unilever