"Celebrities say ОК!" project

PR-Premier jointly with pharmaceutical company "Bayer-Schering-Pharma" realizes the "Celebrities say ОК!" project.

Starting March 2007, ‘celebrity lectures about the necessity of contraception’ made by Olga Shelest, Lera Masskva, Anastasia Stotskaya and Alyona Seleznyova (pop-group ‘Drugie pravila’) are broadcast on LOVE radio.

PR-Premier realizes the whole range of works within the framework of the project: development of creative scripts of radio slots, cooperation with participants of the project, recording of radio slots and their broadcasting.

Client: Schering