Project “LOVEnches”

On the request of Schering AG, PR-Premier has started the project “LOVEnches” aimed at promoting www.love-ok.ru. Its aim is to bring some romantic notes to city everyday life and show lovers new interesting places for dates.

Common benches will become romantic LOVEnches during the presentation of the project, intended to be performed on September 21: famous film, television and music stars will write their wishes to the loving couples. Then LOVEnches will be mounted on popular among young citizens of Moscow and St. Petersburg places. Every week new place and time for date will be shown on www.love-ok.ru. The first ten couples, coming at the appointed time on the concerned LOVEnch, will get special prizes from Schering AG.

The agency has developed the creative concept of the project and will fully render assistance both in conducting the advertising and information campaign in mass media, and also technical support of the action.

Client: Schering