Reality project “Tell love ‘Yes!’”

On the request of Schering AG Pharmaceutical company, PR-Premier Mix-Marketing Communications Group has started the reality project “Tell love ‘Yes!’” aimed at promoting www.yarina.ru.

Young couples, living together not less than one year and having some problems in their relationships, are invited to the participation at the project. The aim of the project is to help the participants give the past brightness in relations back and not to allow the poetry of love turn into the prose of life. The pictures of couples, those who wish to participate in the contest and meet the requirements of the project, are posted at the Web-site of the project - www.yarina.ru.

By voting visitors of the site choose 5 couples-finalists, who then will have training with psychologist, sexologist, stylist and other specialists, who by vocation can really help them refresh feelings and solve their problems. The main prize of the project – a Romantic Trip to Europe – will pass to the couple, which will be the most popular among visitors of www.yarina.ru. The results of voting will be shown in December 2006.

The agency performs the whole range of works on the reality project – from concept development, invitation of consultants, copy writing and launching of advertising and information campaign in mass media to technical support of the action.

Client: Schering