Presentation of a new image for Celebrex

On December 16, 2007, a presentation of a new image for Celebrex was held in line with the annual cycle meeting by Pfizer.

In accordance with a selected creative concept, the event was held in a Japanese style and ended with a performance of kendoka. An educational quiz including prize drawing in the Japanese style was conducted for guests of the event – medical representatives of Moscow and Russian regions.

PR-Premier rendered support in organizing and conducting of the event for Pfizer pharmaceutical company.

Client: Pfizer