Tenth anniversary of Viagra’s launch to the Russian market

Atlas-Park Hotel hosted November 29 to a conference dedicated to the tenth anniversary of Viagra’s launch to the Russian market.

This conference became the start of a cycle of events which Pfizer plans to carry out next year in line with the celebration in honour of the medication’s launch in Russia.

Pharmaceutists from various cities of Russia became guests of the event. Leading physicians, leaders of the medical society Perekhov Alexey and Chukaeva Irina made speeches during the official part of the conference.

The presentation of new faces of ‘Long-life sex’ education project, which will change Olympic winners in pair skating Elena Berezhnaya and Anton Sikharulidze, became the main part of the event.

The conference ended with a gala dinner on which the guests could communicate with the figure skating stars, medical experts and Pfizer representatives.

Specialists of PR-Premier provided the whole range of organization and realization works.

Client: Pfizer