Official opening ceremony of the IKEA store in Rostov-on-Don

On the request of Swedish furniture network IKEA, PR-Premier has organized and conducted a range of events in line with the opening ceremony of the first IKEA store in Rostov-on-Don.

‘Most charming cat of IKEA’ contest was held one month prior to the opening ceremony of the store. Contest stages supported by Internet voting revealed the results and the most charming cat got the right to be the first who entered the doors of the new store. Specialists of PR-Premier have already conducted the contest in Russian regions for several times. Each event requires special attention: not only to details of the contest, but also keep calm of fluffy participants of the contest.

Press conference was conducted in support of the opening ceremony, where journalists of local publications obtained detailed information about the IKEA store, its operation and IKEA’s plans for its further development.

PR-Premier held a special promotional action in a period of a few days prior to the official opening ceremony.

Heads of the City Administration and also IKEA Chief Executives visited the official opening ceremony held in Rostov-on-Don on November 22, 2007.

Specialists of PR-Premier realized the whole range of organizational works executed in line with the IKEA store opening in Rostov-on-Don. This project continued the long-term collaboration between PR-Premier and IKEA: the regional team of our company prepared opening of the IKEA store in Yekaterinburg, laying of the first stone ceremony in Omsk and Saratov, and the vacancy fair in Rostov-on-Don and Samara.

Client: IKEA