Pfizer’s corporate Web-site

A new Pfizer’s corporate Web-site www.odin-raz.ru started working on November 22, 2007.

The site is about issues concerned antibiotic treatment and those difficulties connected with antibiotic therapy.

Visitors of this Web-site will be able to obtain information of social research conducted by ROMIR, how active citizens of big cities are treated with antibiotics. The site contains a unique test to check patient’s "discipline". The thing is that one of key problems of antibiotic therapy is that far from all patients follow prescribed and sometimes complex course of medicine intake. Precisely these patients will find information about the unique solution of their problems and will be able to obtain on-line consultancy.

Banner ad campaign was launched in the Internet aimed to support the new Web-site.

PR-Premier was responsible for all works connected with the Web-site creation, and also for ad campaign planning and placement.

Client: Pfizer