Thirteenth Russian Gastroenterological Week

PR-Premier supported the Abbott’s stand during the Thirteenth Russian Gastroenterological Week held on October 22 – 24, 2007.

All activities on the stand were conducted in accordance with single concept - ‘3 days – 3 selected brands’. Both famous Abbott’s brands and new developments were introduced to visitors of the stand.

Besides entertaining contests aiming to help physicians test their knowledge about medications and obtain fresh information about them, guests of the stand could enjoy listening to the instrumental music and participate in the photo session. After the end of the symposium conducted by Abbott in line with the company’s exhibition, the guests were offered with the buffet.

PR-Premier provided the whole range of organizational services with the aim to boost activity of the stand and the buffet.

Client: Abbott Laboratories S.A.