Presentation of the cosmetic production for youth Clearasil ULTRA

On the first day of spring the entertainment club of the Trade Center "Smolenskiy Passazh" was the setting for a presentation of the cosmetic production for youth Clearasil ULTRA organized by PR-Premier. The presentation took place under the slogan “Find self-confidence for 3 days!"

The film about three teenagers who had problem skin and that being the reason of their feeling unconfident was shown on the presentation. Skin problem disturbed them to communicate with students of the same age and do what they like most of all. During 3 days the teenagers had the self-esteem program. It included consultations with psychologists and stylists and also the use of recent Clearasil products. The every day usage of Clearasil products allowed them to achieve spectacular effect in spot-causing bacteria control for 3 days only. The film showed the visual changes in our heroes and the journalists who attended in the presentation highly estimated these changes.

The MTV VJ Archy held the event. The quiz "What could you do if you have only 3 days?" was held at the end of the presentation. The most ingenious answers were selected to this question and their authors got good prizes.

Client: Reckitt Benckiser