Press tour for Russian journalists

On the request of German pharmaceutical company “Bionorica AG”, PR-Premier has organized a press tour for Russian journalists, writing articles about health and healthy life style.

This press tour is aimed to further popularization of company’s strategic concept – phytoneering (production of medicines based on natural components), and also private conversance of Russian journalists with scientific and manufacturing base of the company, its management and innovative technologies.

The press tour program included visiting Bionorica head office and production site (Neumarkt, Germany), and also the research and development center at the Institute of Analytical Chemistry and Radiochemistry (Innsbruck/Austria). There was a meeting held with management staff of various departments of the company and personal meeting with Bionorica President Prof. Dr. Michael Popp, held under the auspices of the present press tour.

Client: Bionorica