Career fair in Ekaterinburg

PR-Premier conducts a complex of promotion events, announcing and promoting a career fair connected with the opening of IKEA mega store in Ekaterinburg.

The events are carried out on May 17-28 and contribute to the original action plan. Leaflets and promotion slogans, created by the Creative Department of the agency, are used for these events. The work of the promotion personnel is accompanied by a musical band and growth dolls of IKEA.

In addition to the promotion action, the specialists provided technical support of the press conference, conducted on May 22 and dedicated to the start of the career fair. The principles of HR policy by IKEA have been covered in detail, and also the company announced that it plans to take part in development of city infrastructure.

On the opening day there were a lot of lines of people, who wished to take a look at new vacancies. This bears evidence of a high efficiency of the promotion events carried out by PR-Premier.

Client: IKEA