Vacancy fair in Rostov-on-Don and Samara

Specialists of PR-Premier provided from 11 to 30 of May, 2007 the technical and promotional support at the vacancy fair dedicated to the opening of IKEA stores in Rostov-on-Don and Samara.

The actions were conducted in line with the original script developed by specialists of PR-Premier. Promo-actions were conducted on the city streets in order to draw attention of citizens. Special big IKEA dolls were used for the promo-actions and the instrumental orchestra created the special festive mood.

The principles of IKEA personnel policy and plans how to improve the infrastructure of the cities were covered in the press conferences, which were conducted in Rostov-on-Don and Samara prior to the fair.

The fairs drew great attention of the citizens, who came there to see the vacancies and join the IKEA team.

These events extended the list of successful regional projects realized by PR-Premier for IКЕА for the two-year cooperation.

Client: IKEA