Sunny day

October 23, 2004 PR-Premier organized the holiday “Sunny day” for children, who recovered from oncological diseases. It was done by order of Russian scientific center of pediatric oncology and haemotology. Vnesheconombank and Panasonic have become the sponsors of the project this year.

N.Sats musical theatre has been chosen as a place of action. The entertaining holiday program has been created by the PR-Premier specialists. The actors of the theatre presented the fragments from well-known musicals: Snow Queen, Princess-Frog, Puss in Boots.

Children’s groups took part in the program too, but most of all small spectators liked the program items with performing animals from Duorov’s theatre. In the crush room of the theatre the clown invited the children to take part in different games and contests.

All the volunteers (and nearly everybody was in this amount) could make a temporary tattoo, drawn with harmless composition.

The director of Russian scientific center of pediatric oncology and haemotology Lev Dournov thanked his long-time partners – Vnesheconombank, that has been the sponsor of the project for 8 years and Moscow government PR committee. This year, Panasonic, within the general global philosophy Panasonic – ideas for life, has also become the sponsor of the action, and gave players to every child- participant of the action.

The action got wide Mass media coverage, the journalists called this holiday “ the sunniest day of the year” . For additional information about the holiday – read here.

Client: Внешэкономбанк