Panasonic - North wall Jannu

The project “Panasonic - North wall Jannu” that was organized with informational support of Pr-Premier Mix-Marketing Communications Group for Panasonic company won the “Alpine Oscar” prestigious award “Golden ice-axe” ( Piolet d’Or).

The grand PR-project had started in Spring 2003. That was the time when the team of Alexander Odintsov began its preparation for the conquest of the highest peak in the Himalayas, North wall Jannu (7710 m, Nepal). More than 30 alpinist’s teams tried to conquer the peak of Terror but in vain. And at last, in May 2004, 10 Russian alpinists made nearly impossible ascent. “ The climbing on North wall Jannu can be hardly compared with any other climbings, after it the Everest ascent looks like health activities” -said the President of French Alpine Club, Luc Georgon.

The project “ Panasonic - North wall Jannu” has become one of the most outstanding and long term in the history of PR-Premier, and got a wide press coverage. Printed and electronic Medias provided more than 400 publications about this event. More than 100 TV events were devoted to it. There were organized 7 press-conferences in Moscow and St. Petersburg, when the team returned from Nepal and briefing in SVO -2 airport. The award Piolet d’Or has become the logical and worthy ending of serious and long-time work.

Client: Panasonic