Show Panasonic Ideaplaza

On the 8 of March, the Show Panasonic Ideaplaza, organized by PR-Premier agency, took place in Trading Center “ Ramstor City”. Good mood, flowers and compliments – for free.

Entering the new market Panasonic has always taken into consideration the peculiarities of native culture, traditions and customs. Russia is one of those few countries, where the 8 of March is nationwide holiday. On this very day it was decided to organize funny and bright shows in consulting-service centers Panasonic Ideaplaza. The event was preceded by the advertising campaign on “Russian Radio”. The main idea of the commercial was that even the technical kingdom on the 8 of March becomes the “women’s territory”, full of presents, flowers, beauty and holiday spirit.

The holiday began on the 7 of March: women, that went out of Panasonic Ideaplaza on that day looked even more attractive than ever, thanks to the professional work of make-up designers. Moreover all ladies got flowers and small gifts.

The main event – holiday show with participation of group “Premier Minister” and prize drawing from Panasonic company took place on the 8 of March in Trading Center “ Ramstor City”. The Panasonic specialists realized presentations of Panasonic products.

The specialists of the agency together with Panasonic Ideaplaza specialists provided the full even organization: commercial’s creation and placement, script writing, location selection, invitations of artists, technical support of the event and full PR-support.

Client: Panasonic