Interactive musical and educational project for children “Ideas for music”

On an order from Panasonic, PR-Premier has organized and carried out a interactive musical and educational project for children “Ideas for music”, which was a part of Panasonic’s global social strategy “Ideas for life”

For two days the Russian national chamber orchestra was playing parts from children’s classic – excerpts from Prokofiev’s suite “Peter and Wolf” for the children from Moscow’s orphanages and the children that are currently treated in the hospital of the pediatric and child surgery research institute.

The orphans were invited to the “Orkestrion” concert hall, while to the pediatric hospital the musicians came themselves.

The project is aimed at making the children acquainted with the classical music. For most of them it was the first time when they heard life music, which is why the concert included a talk about music and musical instruments.

The organizers of the event firmly believe that music gives you a creative urge. The sponsor gave all children drawing sets as presents – in future they can take part in a drawing competition dedicated to music. The children also received CD players as presents from the general sponsor, Panasonic, and CD records of the “Peter and Wolf” suite from the Russian national chamber orchestra.

Client: Panasonic