PR Premier

Techno show “Panasonic ideas for life”

On July 9 and 16 another two Russian cities Nizhny Novgorod and Perm hosted a regional Panasonic ideas for life Caravan 2005 show that was carried out by PR-Premier for Panasonic. Techno show “Panasonic ideas for life”

In accordance with its major objective, to get across information about Panasonic latest products to the target audience, the shows were organized at the both cities’ popular leisure facilities (Switzerland park in Nizhny Novgorod and esplanade in Perm).

An elaborate scenario of the show, announcements in local media and a large number of thrilling contests contributed to a keen interest on the part of the audience. The best attractions were extreme cycling trial show and an air balloon ride.

Women were offered special amusements, with most popular being the opportunity to drink a glass of freshly-squeezed juice sitting in Panasonic massage chair.

Client: Panasonic