Project “Test-drive”

The agency has started the realization of the project “Test-drive” for Panasonic. This project is oriented on editors of technical columns of the leading life-style and specialized mass media. According to the concept of the project, journalists are given tender samples of Panasonic for testing with the following result coverage in newspapers.

Several tens of models of audio-, video- photo-, household products and accessories will be involved in test-drive.

Communication with mass media, preparation press-materials, test-drive control, monitoring of the project efficiency are entrusted with the task of our agency.

Client: Panasonic