Press briefing dedicated to the summation of UISAP (Unilever International Schools Art Project) for 2005

On the request of Unilever, PR-Premier has prepared and conducted the press briefing dedicated to the summation of UISAP (Unilever International Schools Art Project) for 2005. This event was carried out in Moscow City Palace of Children’s (Youth) Creative Works on Vorobievy gory, where the exhibition of children’s art works, participating in the project, took place.

Participants, of the project, whose works won the first three places from Russia and Ukraine, were rewarded with special prizes. Nikas Safronov, famous artist, headed the Russian expert council. He warmly congratulated the finalists with their victory and expressed his hope that the participation in this project will motivate them for the further creative growth.

Project proposal brief.International Schools Art Project (UISAP), organized by Unilever and world-known London art gallery Tate Modern, started in 2001. Its aim is to enable children from different countries to express their view of the world, creativity, creative and vital power. Each year organizers of the project give a new direction to children’s creativity. The 2005 slogan was “Conceal and Reveal: inside out”. The international jury chaired by well-known British artist Rachel Whiteread recognized the picture “Inexpressible human duality” by S. Akhunova, school-girl from Saint-Petersburg, as the best Russian work.

Client: Unilever