Press tour for Russian journalists to Unilever’s pan-European ’Vitality for Growth’ press event in Barcelona

On the request of Unilever, PR-Premier has organized a press tour for Russian journalists to Unilever’s pan-European ’Vitality for Growth’ press event in Barcelona held under the auspices of the campaign on establishing relations with mass media.

This event was aimed to inform European journalists about Unilever’s activity in international markets in view of the consumers’ reorientation to a healthier lifestyle. In particular, Unilever announced it launched a global ’Chances’ programme that will make healthier choices easier for consumers, through a front of pack logo on packaged food and beverage products. In line with its Vitality mission and strategy, the company also announced a global partnership with the United Nations World Food Programme to help fight child hunger. The co-operation with WFP will initially focus on promoting primary education, for instance as part of school feeding programmes, but also by raising funds through cause-related marketing activities. Vitality for Unilever is also about helping to make the world a better place by adding value from the basis of its knowledge in the field of nutrition and hygiene, as well as its ability to reach a global consumer base.

Client: Unilever