PR-Premier organized the press lunch “Foie gras, Lefortovo tunnel and atheromatous plaque” for Pfizer.
The action took place in the restaurant “Jeraldine” and was devoted to the very actual problem of preventive measures and cure of atherosclerosis. There were different guests, such as journalists of leading medicine and public Mass-Media, very famous cardiologist, experienced psychologist and restaurateur.
Before the lunch the guests had a possibility to test the level of cholesterol in their blood. During the very refined dinner the guests discussed very burning questions, such as weak points of healthy food, problem of atherosclerosis in Russia, new tendencies in pharmacology that can protect the organism from atheromatous plaques and reduce the level of cholesterol in blood without low-cholesterol diet.
Pr-Premier created a very original conception of the press-lunch, including very original invitations for the journalists, decoration of the hall and all other organizing moments.
Client: Pfizer