Annual Ball of Media

PR-Premier has supported Pfizer on the Annual Ball of Media. Pfizer, one of the largest producers of preparations for treatment of arterial hypertension in the world, decided to remind the journalists about the importance of educating work and regular treatment of the problem in mass media.

The interactive way of communication had been chosen with this purpose: the attendees were able to measure their blood pressure during the event. In consequence of this express-monitoring was emerged that the percent of hypertensive persons among the attendees and in the world generally is similar: 34% from 170 persons who measured pressure have more than 120х80 (statistically, 42 mln Russians have high pressure).

Pfizer was the sponsor on the Ball of Media of the category “For popularization of knowledge of danger of arterial hypertension”. Tatiana Bateneva, journalist of “Izvestiya”, was awarded special prize.

PR-Premier provided media support of the sponsor participation of Pfizer and the complex of administrative and technical measures.

Client: Pfizer