Press event ‘Life-long sex’

PR-Premier has prepared and conducted the ‘Life-long sex’ press event, dedicated to the anniversary of the educating project having the same name of Pfizer Pharmaceutical company.

The ‘Life-long sex’ project is urged to draw attention to the important problem of sexual relations and to the fact that the modern medicine possesses a broad range of remedies, which effectively help improve sexual life. World-known figure skaters Elena Berezhnaya and Anton Sikharulidze, and also Prof. Mikhail Kogan, M.D., Chairman of the Educating Committee of the Russian Urologists Society took part in the event.

The program of the press event along with the educating part included an interactive seminar for journalists – ‘create a collection of toys for sex-shop’ meant for the deliverance of sexual consciousness of the participants and establishment of the positive emotional contact.

Client: Pfizer