Press conference held by ‘Pfizer’

‘In the dark’ restaurant (where blind waiters serve guests) played host April 27 to press conference held by ‘Pfizer’ and dedicated to one of the most topical problems of the modern ophthalmology - glaucoma.

Honoured Physician of Russia Prof. Valery Erichev and M.D., Prof. Irina Chukaeva appeared before journalists of leading publications. Prof. Erichev and Prof. Chukaeva told the journalists about modern problems of prevention and treatment of glaucoma. Because of the peculiar atmosphere (full darkness is kept in a special hall of the restaurant), all the guests could feel the principal threat of the development of this disease – complete blindness.

At the end of the event the journalists took part in an unusual master class. Guided by a professional designer, each of them could make an exclusive frame for mirror. Using such allegory "Pfizer" one more time turned attention to one of the key symptoms of development of glaucoma – absence of peripheral vision.

Specialists of PR-Premier conducted the whole range of works on development of creative concept of the event, its preparation and logistics.

Client: Pfizer