The agency has organized and carried out the exhibition stand of AstraZeneca Company during the 6th Congress of the Russian Gastroenterologist Scientific Society. The stand was dedicated to one of the leading company brand – “Nexium” – it’s a modern preparation for peptic ulcer and gastroesophageal reflux disease therapy.
The preparation of the entertainment and intellectual programs were based on the professional specification of the audience. The most active participants got special prizes. The company stand was notable for its dynamism and interactivity due to the professional showman.
Although the space was limited, PR-specialists could place audio and video equipment, they also made the stand, which was branded according to the company’s style. The mounting was done in advance that’s why the stand of AstraZeneca was the first to work and it allowed to attend to a greater number of visitors.
Client: AstraZeneca