The agency has helped the pharmaceutical company AstraZeneca to organize the work at its stand during the Pulmonology-2005 congress. AstraZeneca made a presentation of its leading brands at the congress.
They included modern medicines for bronchial asthma treatment: Symbicort, Turbuhaler, Oxis Turbuhaler and Pulmicort Turbuhaler. When preparing entertaining events, the agency considered professional interests of the audience at the congress. It made up thematic quizzes and a crossword. A showman, working at the stand, attracted attention of the audience. Most active participants were awarded commemorative prizes. A photographer was making pictures of visitors against the background of the stand and a painter was making cartoon pictures of those who wished.
Client: AstraZeneca