“ Say “no” to asthma!”

The call center PR-Premier Telecom organized one more consulting hot-line “ Say “no” to asthma!” for company Astra Zeneca. Calling this hot line a patient with the diagnosis “bronchial asthma” can get the consultation of highly qualified specialists and specify the items of Federal list of favorable pharmacological support.

The first days of work showed the high urgency of bronchial asthma problem in Russia not only for adults but for children as well. Here and now the patients feel seasonal exacerbation of this serious chronic illness. Within the first several days of work the hot line accepted nearly 1000 calls from different Russian regions. Sometimes even doctors that have difficulties in diagnosing the case call here. The main target of hot line “ Say “no” to asthma” is to piece out a shortage of information about modern drugs for bronchial asthma.

Client: AstraZeneca