13th Russian National Congress “Human and Medicine”

PR-Premier has carried out a range of PR-actions on the request of pharmaceutical company Actavis, under the auspices of 13th Russian National Congress “Human and Medicine”. Various contests and quizzes, aimed the knowledge of Actavis products, helped the congress visitors take a look at the company’s production.

Competitors got special prizes and presents, and also took a memorable photo or a well-meant caricature. As a result of the conducted work, the names of pharmaceuticals by Actavis were actively sounded on the congress. This says much about the correctly made concept of the PR-support at the stand.

The Actavis Group is a leading player in the development, manufacture and sale of high-quality generic pharmaceuticals. Actavis’ recent acquisition of the generics business of Alpharma positions the company among the five leading generic pharmaceutical companies in the world, with 10,000 employees in over 30 countries. Founded in 1956, the Group now operates across five continents and has its headquarters in Iceland.

Client: Actavis