‘Weightless Summer’

’April’ café played host April 11, 2007 to the press conference dedicated to combat obesity ‘Weightless Summer’. The event was organized at the request of Abbott.

More than 30 journalists of glossy and specialized media had an opportunity to know about new data regarding the problem of obesity and more effective methods how to combat it. On the completion of the press conference all the guests could independently, guided by a professional designer, make an accessory needed for the summer – an original beach bag.

The specialists of PR-Premier developed the creative concept of the event, conducted the whole range of managerial and engineering works.

Client: Abbott Laboratories S.A.