PR Premier

Presentation of an exclusive collection frames of Pierre Cardin for the anniversary of "Linzmaster".

December, 3 in honor of Linzmaster’s birthday in optical store on Nikolskaya was hold the presentation for journalists of exclusive collections of frames, created specifically for this anniversary by the famous French fashion house Pierre Cardin. Presentation of an exclusive collection frames of Pierre Cardin for the anniversary of "Linzmaster".

The presentation of the exclusive collection of various spectacle frames designed by the French prominent fashion house, Pierre Cardin, took place on the 3rd of December in the Lensmaster optical store, Nikolskaya street, on the occasion of the company’s birthday - 15 years old.

Pierre Cardin created the limited collection of 7 spectacle frames for women that reminds us of the Russian distinctive character and old traditions. Every frame is like a new version of six brand lines of the eyewear collection: geometric patterns and shapes are in harmony with elegant jewels and gems.

The general director of the Pierre Cardin Fashion House in Italy, art director of the Pierre Cardin Studio in Paris, Rodrigo Basilicati, represented this collection. He came at the invitation of Safilo-CIS, the Russian branch of the Safilo Group Company in Italy.

The first persons of Lensmaster, Safilo-CIS and Pierre Cardin Studio took part in the event. The part was moderated by Svetlana Zeinalova.

The complete design and organization of the event as well as communication with media was prepared by specialists of PR-Premier Agency.

Client: Линзмастер