PR-Premier continues sharing experience with VSHE listeners.

During 3 years PR-Premier Agency has been closely cooperating with the Institute of Communication Management State University Higher School of Economics (VHSE). In October 2013 students of the Institute have been training course "Management of integrated communications", developed by CEO PR-Premier Agency N.N. Mendareva.

The course has completed a cycle of training sessions as part of professional training "Management of marketing in the pharmaceutical business". It was devoted to teaching students the principles and techniques used in integrated communications for promotion of the product and corporate brands Pharma market.

All classes are conducted in an interactive format and combine theoretical knowledge with practical application of skills. Students assorted cases from the experience of PR-Premier, solve situational problems, and practiced strategies to promote Pharma products throughout their life cycle.

“From my point of view, it’s very important for specialists to get not only knowledge about marketing strategies and tools of direct advertising and PR in Pharma, but also possess themselves of the real skills in business application. To understand how with this tool exactly you can effectively work with the brand, increase “the development zones” and relevantly underline the benefits of the products. All that above mentioned PR-Premier offers to master on the specific context of the huge experience in Pharma market, “ – says N. Mendareva.

Author's curriculum of CEO PR-Premier Agency attract high interest among experts of marketing, product and product lines managers, marketing managers, brand managers of Pharma companies, as well as all those who need the knowledge and all tools in the sphere of Pharma marketing.

Client: Высшая школа экономики