Cooperation between PR-Premier and Moscow Higher School of Economics continues

Last October students at the Moscow Higher School of Economics Institute of Communication Management attended a course on "Integrated Marketing Communications". PR-Premier department heads taught the course.

In the second consecutive year PR-Premier specialists conduct lectures for students of the "Marketing Management in the pharmaceutical industry"
course. The given course considerably widens the audience's perception on the interaction of PR-agencies and business in Russia.

Students will have the opportunity to examine modern principles and technologies of integrated communications on practical examples, especially media support for pharmaceutical brands, specific PR tools implemented in the pharmaceutical industry, as well as opportunities for effective use of analytical tools.

HSE students always note the relevance and practical value of the course, given that PR-Premier specialists share many years of experience in the field of promoting pharmaceutical brands in the marketplace.

Client: Высшая школа экономики