XVI Russian pediatric congress in Moscow

XVI Russian pediatric congress with “Urgent problems in pediatrics” international participation took place in Moscow from 24th to 27th February 2012.

PR-Premier Mix Marketing Communications Group has conducted exhibition activity for UCB Pharma company by implementing a new image conception for Zyrtek® medicine. The agency has created an “Allergy-Free Zone” on the company’s stand, where all the existing children’s allergens could be easily eliminated by the only one Zyrtek® pill. The stand has evoked much interest mostly because of the presence of two white rabbits symbolizing the popular children’s allergen. The visitors had an opportunity to take photo with rabbits in the course of the exhibition.

Client: UCB