XVIII Russian National Congress «Man and Medicine»

The Bayer company (Division Bayer Consumer Care) participated in the XVIII Russian National Congress «Man and Medicine» that was held in Moscow on 11–15 April’ 2011 at the Russian Academy for State Service under the President of Russian Federation (RAGS).

Activities aimed to promote basic products of the Division (Theraflex, Calcemin, Relief and Rennie) were carried out on the company’s stand called “Technologies of the Future”. Attention of the exhibition visitors was actively attracted with the help of various events, with special interest towards instant–diagnostics on densitometer.

PR-Premier specialists have organized the full range of activities supporting Bayer Consumer Care participation in the XVIII Russian National Congress «Man and Medicine», including creative concept and manufacturing of branded souvenir products and producing informational materials.

Client: Bayer