Davidoff Café Suprême Réserve press-launch, Tchibo company

Presentation of new limited coffee edition Davidoff Café “Suprême Réserve Ethiopian Highlands”, Tchibo, was held on February, 21st, 2011.

The event was carried out in Galerry situated on Vspolniy pereulok where the Ethiopia views photo exposition created by Davidoff Café was demonstrated to journalists. The performance was supported by Discovery magazine.

Maxim Shevchenko, Tchibo Marketing director, presented the general concept of Davidoff Café Suprême Réserve Limited Edition to journalists and made detailed report about current year product launch - Davidoff Café Suprême Réserve Ethiopian Highlands. Dmitriy Krylov, special guest of the event, guided journalists through the insights of Ethiopian and Indonesian culture.

The press-event was visited by 30 press representatives. Complex event organization and its PR-support was provided by specialists of PR-Premier Marketing Communications Agency.

Client: Tchibo