V National Congress of the therapists, Moscow, November 24-26, 2010.

The Bayer company (Division Bayer Consumer Care) participated in the V National Congress of the therapists that was held on 24-26 November’ 2010 at the Russian Academy for State Service under the President of Russian Federation (RAGS).

Activities aimed to promote 4 basic products of the Division (Theraflex, Calcemin, Relief and Rennie) were carried out on the company’s stand called «Locomotive of the Health». Attention of the exhibition visitors was actively attracted with the help of various events, with special interest towards instant–diagnostics on densimeter.

PR-Premier specialists have organized the full range of activities supporting Bayer Consumer Care participation in the V National Congress of the therapists, including creative concept and manufacturing of branded souvenir products and producing informational materials.

Client: Bayer