Press – launch for Abbott’s Similac milk powder

September 16th, 2010 A presentation "Optimizing nutrition for young children. A scientific approach." was held at the Swissotel Krasnye Holmy in the Lomonosov congress room upon the request of Abbott which presented the new infant formula – Similac.

During the press conference numerous scientific research results were presented to journalists – innovations in the sphere of child nutrition done by Abbott. Topical issues related to problems of artificial feeding and choosing the optimal milk composition formula for feeding infants were discussed by Pedro Gutierrez, Professor of Pediatrics and Director of the National Institute of Pediatrics (Mexico), Pedro Alarcon, MD, medical director of child health and nutrition at Abbott (USA), Joe Manning, director of child health and nutrition at Abbott in Russia and Elena Kiseleva, Medical Director of Child Health and Nutrition at Abbott.

The presentation, attended by 22 press representatives, was organized by specialists from PR-Premier Mix Marketing Communications Agency.

Client: Abbott Laboratories S.A.