Crocus Expo Center - From August 25th to September 5th within the framework of the Moscow Auto Show and upon the request of Suzuki Motor Rus, specialists from PR Premier Marketing Communications Agency organized and carried out the Russian debut of the flagman sport D-class sedan Suzuki Kizashi. Throughout the duration of the exhibition the Agency also carried out all PR activities for the Suzuki brand and all its sub-brands.

The debut was carried out according to a previously developed concept. All attendees and press representatives were able to, in real time, travel back in time and space to the distant days of the Suzuki company establishment. This all happened in a very special atmosphere, and all visitors were able to see the history of Suzuki motors – from the early beginnings to the birth of the new D-class Kizashi car.

Many press representatives and people from the business community attended the press-conference that took place on the 25th of September. Shigeru Shoji, General Director of Suzuki Motor Corporation official importer in Russia OOO “Suzuki Motor Rus”, presented the novelty and gave interviews to press-representatives throughout the days the exhibition took place.

Apart from the debut, everyone had the opportunity to see Suzuki’s full range of car models available as well as motorcycles and ATVs.

Client: Suzuki