On August 26th, 2010 Tchibo GmbH presented a new long awaited for product to the press – the Tchibo Exclusive 100% Arabica premium coffee.

Held at the Library Hall of the Baltschug Kempinski Hotel in Moscow, the presentation proceeded in a special atmosphere. The cozy home ambiance, comfortable couches, soft pillows, and pleasant music conveyed the enjoyable moments one can spend with a cup of Tchibo Exclusive coffee.

Torsten Baar, Managing Director at Tchibo, welcomed the 36 press representatives and shared Tchibos’s philosophy and the present technological secrets for the production of the Tchibo Exclusive 100% Arabica coffee.

All organizational issues and PR-support were provided by specialists from PR-Premier Marketing Communications Agency.

Client: Tchibo