XVII Russian National Congress «Man and Medicine», Moscow, April 12-16, 2010.

The Bayer company (Division Bayer Consumer Care) participated in the XVII Russian National Congress «Man and Medicine» that was held on 12-16 April’ 2010 at the Russian Academy for State Service under the President of Russian Federation (RAGS).

Activities aimed to promote basic products of the Division (Theraflex, Calcemin, Relief, Rennie, Aspirin-C, Supradin and Alka-Seltzer) were carried out on the company’s stand called «Four elements». Attention of the exhibition visitors was actively attracted with the help of various events, with special interest towards instant–diagnostics on densimeter.

PR-Premier specialists have organized the full range of activities supporting Bayer Consumer Care participation in the XVII Russian National Congress «Man and Medicine», including creative concept and manufacturing of branded souvenir products and producing informational materials.

Client: Bayer