DeScript: an innovative product in Russia market

PR-Premier, in frame of cooperation with the company Genomix, began work on the promotion of innovative product DeScript, having no analogues in Russia market.

DeScript is a graphical representation of DNA, which is based on modern genetic research that would provide information about the physical and intellectual inclinations of the deposit.

Specialists PR-Premier realize development of the brand name (naming) and held a press event on the launch of the product.

Press conference held at the restaurant "Bibliiteka” on November 25, 2009. The event was attended by journalists of Moscow's leading publications.

Client: Геномикс