IV National Congress of the therapists, Moscow, December 2-4, 2009.

The Bayer company (Division Bayer Consumer Care) participated in the IV National Congress of the therapists that was held on 2-4 December’ 2009 at the Russian Academy for State Service under the President of Russian Federation (RAGS).

Activities aimed to promote 4 basic products of the Division (Theraflex, Calcemin, Relief and Rennie) were carried out on the company’s stand called «Laboratory of the Future». Attention of the exhibition visitors was actively attracted with the help of various events, with special interest towards instant–diagnostics on densimeter.

PR-Premier specialists have organized the full range of activities supporting Bayer Consumer Care participation in the IV National Congress of the therapists, including creative concept and manufacturing of branded souvenir products and producing informational materials.

Client: Bayer