‘Together against breast cancer’ – charity march with AVON

The third charitable march «Together against breast cancer», supported by AVON, took place in May in Moscow. The march has united more than 4,5 thousands participants from more than 50 cities of Russia. PR-Premier supported the action within its internet-department and call-center.

PR-Premier team was responsible for administration of the http://www.avon-protivraka.ru web-site. Visitors of this site can receive on-line consultation of oncologists, senologists and psychologists from leading Moscow clinics and register for the marching as volunteers. Besides, the hot-line «Together for the sake of life» continued its work, where qualified consultations of specialists and other help information concerning the breast cancer problem are available.

Client: Avon